This year has seen significant steps in reducing the false expectations of beauty we see in the media and marketing, something which I am very passionate about.
In August this year, Modcloth became the first retailer to sign a pledge which promises not to use Photoshop. And when it does, it will add a label to the image making consumers aware that airbrushing has been at play. The bill is part of the Truth in Advertising Act, which aims to present a more realistic view of beauty and body image to women young and old in an increasingly critical and aesthetic society.
Debenhams also made progress this year by vowing not to airbrush their lingerie and swimwear models, as it emerged that girls as young as 11 and 12 were unhappy with their bodies and taking action to lose weight. Now campaigners (including myself) are hoping that other retailers will realise that each and every one of them has a moral obligation to ban airbrushing.
Founder of the bill, ex-advertising exec Seth Matlins (who features in my last post about Dove Beauty), hopes the bill will be adopted by more and more brands once they see that consumers embrace it wholeheartedly, instead of peddling harmful false representations of ‘beautiful’ women.
‘Please be a part of the solution and a hero. Please consider that you are responsible for the side-effects of how you sell as surely as you are for what you sell,’ he says in a message to advertisers.
It’s heart-breaking for me that the rate of eating disorders, body dysmorphia, depression and self-harm cases are increasing year on year, and at younger and younger ages. The future for our children looks bleak if we don’t take action and change society’s view of beauty and the perception of ‘beautiful’. We also need to lessen the emphasis on appearance and encourage our younger people to focus on the things that really matter in life.
I can’t wait to see what progress next year holds for this bill, and look forward to seeing change soon.
Read Seth Matlin’s blog, Feel More Better, here. http://www.feelmorebetter.com/
So it isn’t just girls who can suffer at the hand of the avid retoucher. Here’s a few examples below of how men have been altered beyond recognition using Photoshop.
1. Jonathan Rhys Meyers – Not many girls would kick him out of bed with or without retouching, but the subtle differences in improved skintone are remarkable.
2. Matthew MacFadden – Famous for many a drool-worthy role in TV and film, this comparison yet again shows crucial differences in skintone and the eradication of imperfections without making him look alien.
3. Sven Barucha. Prime example – not too much, but just enough.
Seen any crazy photoshops? Share them with me!!
I love Demi Moore. She really is beautiful – those big green eyes, long, dark, shiny hair and killer cheekbones are to die for – not to mention that body!
That’s why it’s especially sad that somebody felt the need to wipe all the emotion out of her face and Photoshop her to look like some sort of living doll in this advert for Helena Rubenstein.
Her skin has been smoothed and blurred to the point of looking like plastic, whilst her eyes are glistening and bright like glass. Spooky isn’t it?
More to come on Photoshop…watch this space.
Now this is not an exercise to bash celebrities…I personally think all of those featured in this article are absolutely beautiful before photoshop! But I think it’s really important for people to see this, especially those who are young or vulnerable.
It always surprises me how many people are not aware of Photoshop, or how advanced it actually is technologically. Arguably you can do anything on Photoshop, and this is why it is so dangerous in the wrong hands.
Dangerous sounds dramatic but in fact the constant onslaught of perfect images bombarding young women is bound to subliminally effect how we feel about ourselves. Subconsciously we will compare ourselves – and we will never, ever measure up. Slowly the idea of beauty is changing.
The link below on BuzzFeed includes some interesting GIFS of some of our favourite celebrities. Some have only been altered slightly – others rather noticeably. What do you guys think?
Working in the industry in various different roles, including being a Make-Up Artist and Model, I understand that editing is both important and essential. However the purpose of these articles are to highlight when photo-shopping is harmful, irresponsible or misleading. Many celebrities are now hitting back at the notion of being photo-shopped beyond recognition – and Beyonce recently forced H&M to pull their whole campaign after they made her slimmer than she actually is, to be replaced by images that truly represented her size. These posts should also demonstrate to you that you really are striving for something that does not exist!
These girls DO NOT look like this in real life. To prove my point, I will be providing some images of me before and after editing. I haven’t been overly edited; but it’s important to see the small differences that make a perfect bigger picture. As a model I try and keep myself as good as I can possibly be – editing isn’t supposed to be used to alter huge flaws or change someone’s appearance completely. Watch this space everyone! For now, I saw this image a while back on Pinterest…and it’s so true!